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Sony Music Unveils ‘Artist Assistance’ Counseling Services

While there was no official announcement, Sony Music is expanding its “Artists Forward” program with the opening of Artist Assistance, a service offering access to free, confidential counseling services to address stress, anxiety, depression, grief, family and relationship issues.

The letter follows in full below:

Dear Sony Music Partner,

Today Sony Music Entertainment is announcing an expansion of Artists Forward, our new initiative prioritizing comprehensive support for music creators in all aspects of their career development.

Building on our recently announced Legacy Unrecouped Balance Program, which pays through qualifying earnings to many of our long-standing artists and participants without regard to their recoupment status, we now are furthering our commitment to our active roster artists with a new program called Artist Assistance. This is a broad global effort aimed at promoting Wellness for our signed talent and providing them with relevant information and key resources for their careers.

Artist Assistance launches today starting with access to free, confidential counseling services to address stress, anxiety, depression, grief, family and relationship matters and more. Active roster artists around the world can connect with a dedicated, licensed therapist at no cost and use of the program is completely confidential. Artists can access these resources by emailing Xxxxxxxxxxxxxxxxxxxxxxxxxxxx to arrange an initial consultation and determine support needs. (Further details are included.)

Plus, many artists signed in the U.S. are eligible to access qualifying health care and retirement services available through Sony Music’s affiliations with leading artist organizations, such as unions representing U.S. artists. For answers to questions about which organizations offer what benefits, and how to contact them, U.S. artists may email Xxxxxxxxxxxxxxxxxxxxxxxxxxxx (Opportunities for similar offerings in other countries are also being evaluated.)

To enhance our level of service with Artists Forward, we have appointed music industry veteran Susan Moultrie as Senior Vice President of Artist Initiatives and Business Administration to serve as the main point of coordination for the program, working closely with our Sony Music labels and companies around the world. This new role will oversee the development and implementation of additional offerings that will further increase transparency and support for our artists.

For example, we are also developing a global program for newly signed artists to provide them with expanded information and resources about being a member of the Sony Music roster, as well as best practices to maximize the promotion and success of their releases. It will cover a variety of topics, including how Sony Music works with its artists to secure music placements with our digital partners, how to avoid pre-release leaks, and how to prevent last minute creative changes due to clearance issues, among others.

Additionally, we will further enhance our resources focused on answering artist and participant questions around earnings statements, payments, and how Sony Music’s Artist Portal and data analytics tools work.

Our new Artist Assistance Program is just part of our continuing mission with Artists Forward to provide our creative partners with the best levels of service. For more information, please speak to your local label representative, or visit

Sony Music Entertainment


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