On January 17-18, NEUHOFF MEDIA Country WKOA, Classic Hits WASK, and Top 40 WXXB integrated their music and personalities in an effort to raise money for the Neuhoff Media Riely Radiothon for Riely Hospital for Children in Indianapolis.
For 18 hours, radio personalities Shamus and Annie (WKOA), Dave Patrick (WKOA), Mac and Randy (WASK), and Logan and Joe (B102-9) shared special stories about Riley Hospital patients and encouraged their listeners to donate to the cause. With their efforts they raised a total of $66,000.
According to an article in New Music Weekly VP of Programming Mike Shamus said, "You cannot go anywhere in Lafayette without hearing a story about a Riley Kid. They help the sickest of sick. This is a great community that always comes through for us. Our company statement is 'Media Made Locally' and this is another great example of that in action."